Brand Identity
Building Dynamic Fitness Brands that Last.
We capture the essence of your brand and translate it into a brand identity eco-system.
What is Our Process?
Strategy
Creating a strong foundation is key. By diving deep in your business we will help draw clarity to your brand which will help guide our efforts to deliver the best results.
Clarify
Once we clarify what we are doing and who we are doing it for, we can move forward with confidence and clarity.
Design
Designing from a place a clarity is the ultimate goal. Once we design your logo or brand identity, you will than be in a better position to capture hearts an minds, and dominate the market.
Did you know?
“Design-centric businesses increase their revenue 32% faster than industry counterparts.”
According to McKinsey Design Index (MDI) (McKinsey.com)
Design Centric Thinking means using collaboration to solve problems or create solutions using design
When companies such as Apple create their products they use a design centric method. Aesthetics is only fraction of it, but how it functions and interacts with the users is another.
Design should always find a problem to solve.
Yes! Design can sell, but if it doesn’t solve a meaningful problem and serves no one - What good is it?
Operating in the realm of design helps solve most of the world's problems.
Big companies like Apple or Starbucks typically design all their products and branding built around the user and user experience.
Starbucks produces coffee, So they build trendy-styled coffee shops for their consumers to sit and enjoy their beverage.
They understand coffee brings people together. Everything from the cups, the packaging of their tasty snacks, to the warm relaxed lighting that there known for. Customers can find a place to sit and enjoy their great tasting coffee with other people
Everything is designed with the end user in mind to help make life a little bit easier.
Your visual branding is no different. Using the power of design and design thinking, companies succeed 10x more than companies that don’t use the design centric thinking in their business.
Dominate Your Market
Brand Awareness
Having a cohesive brand identity system across all platforms and different mediums increases brand awareness. This helps your brand “stay on top of mind” within your audience.
Brand Personality
People buy from who they know. Engagement with consumers in the market by being personal or humanly-relatable through messaging and visual representation.
Brand Loyalty
Increased brand loyalty is the by product of the promise you deliver, as well as keeping that promise. This keeps buyers coming back for years to come.
Brand Positioning
Position your brand to be more effective towards your target audience by understanding your values and your consumers values.
The 8 Benefits of Branding Strategically
Brand Differentiation
Capitalizing on what makes your brand differentiate from the competition and strategically position your brand to stand out.
Brand recognition
This helps buyers know what to look for in the market and help make buyer decisions easier.
Brand Consistency
People crave consistency. Without consistency people can get lost or confused on what your business is all about.
Brand Cohesiveness
Consumers are more responsive when a company displays cohesiveness in their messaging, graphics, and marketing.
Branding
Basic Package
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3 Logo Design Concepts
2 Rounds of revisions on chosen concept
Brand Application (Mockups of design)
Brand Style Guide (PDF)
Raw Files (JPG, EPS, PNG, PDF)
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We even do single individual design needs for anything your heart desires under the umbrella of graphic design. These options can stand alone from logo and brand identity however most clients see this as an “add-on” to their brand identity project.
Branded assets (i.e. business card design, stationary, t-shirts, etc.)
Package Design
Social Media Templates
Advertising (Print & Digital)
Print Design
You could even have me on retainer to sort out any design needs that come up.
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Our Basic Packages are quoted based on specific needs. From time, research, complexity etc. Contact us for a specific quote.
Full Package
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Design Strategy
3 Identity Design Concept
2 Rounds of revisions on chosen concept
Primary Logo Design
Logo Variations
Brand Patterns (If applicable)
Brand Color Palette
Brand Typography
Brand Design Elements
Brand Messaging (if applicable or requested)
Brand Applications (Mockup of design)
Brand Style Guide (PDF)
Raw Files (JPG, EPS, PNG, PDF)
-
We even do single individual design needs for anything your heart desires under the umbrella of graphic design. These options can stand alone from logo and brand identity however most clients see this as an “add-on” to their brand identity project.
Branded assets (i.e. business card design, stationary, t-shirts, etc.)
Package Design
Social Media Templates
Advertising (Print & Digital)
Print Design
You could even have me on retainer to sort out any design needs that come up.
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Full Brand Identity Packages are quoted based on specific needs. Contact us for a specific quote.
Graphic Design
Design Packages
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Everything in the Full Package.
Plus, Additional Brand Oversight for 3 months / 2hrs Weekly
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We even do single individual design needs for anything your heart desires under the umbrella of graphic design. These options can stand alone from logo and brand identity however most clients see this as an “add-on” to their brand identity project.
Branded assets (i.e. business card design, stationary, t-shirts, etc.)
Package Design
Social Media Templates
Advertising (Print & Digital)
Print Design
You could even have me on retainer to sort out any design needs that come up.
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Project Base Rate. Ask for more details.
Retainer Rate Available. Flat rate covering your day to day needs. Ask for more details.